Instagram Marketing Techniques for Online Store: A Descriptive Study

Presenting a Digital Content Marketing Model (Case Study: Instagram Bloggers)

Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers. Research Method: This is an applied mixed research (quantitative and qualitative)...

Evaluating the descriptive power of Instagram hashtags

Image tagging is an essential step for developing Automatic Image Annotation (AIA) methods that are based on the learning by example paradigm. However, manual image annotation, even for creating training sets for machine learning algorithms, requires hard effort and contains human judgment errors and subjectivity. Thus, alternative ways for automatically creating training examples, i.e., pairs ...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

Online Marketing of a Dental Supply E-Store on a Tight Budget

Dental offices have been switching to online purchasing of their dental supplies and equipment. This case presents the marketing strategy for a newly created online store for a dental supply company. The online store provides dentists with over 16,000 different dental products from alloys to dental instruments to x-ray products. Online sales are a more efficient approach to the traditional cata...

Marketing Innovation and Brand Performance of Superior Pharmaceutical Companies in 2017: A Descriptive Study

Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...